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Search results for “personalized marketing”
How pandemic-led consumer behaviors might play out in travel
03/23/2021
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7:08:04 PM
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As with past global events, consumers are likely to be value-conscious.
Travel brands assess efficacy of content in evolved purchase loop
04/15/2021
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5:55:47 PM
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The role of content and blending it with commerce is getting refined in China. Hotel companies also need to re-work on their tech stack to ensure they end up having a better grip on the customer journey.
Journera uses traveler segment data to help complete the trip
04/06/2021
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6:16:27 PM
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Journera claims a superior marketing ROI with data tool JourneyAware, generating more bookings and revenue than alternative tools that largely rely on online search or shopping data.
Flipkart to acquire online travel firm Cleartrip valued at $40 million
04/16/2021
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6:55:20 PM
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For Flipkart, the addition of Cleartrip is a step towards business diversification.
Guest loyalty in the hospitality industry
03/26/2021
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7:10:29 PM
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Nirvana would be hotels getting to the same stage based on guest data made possible by a joined-up, aggregated profile, like the air industry.
OTA rolls out travel marketing hub; Fosun relaunches Cook’s Club in UK | Daily Brief
04/01/2021
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11:08:59 PM
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Singapore, China are discussing travel resumption; Hong Kong’s travel bubble hopes for Singapore, Australia depend on pandemic control, vaccination.
Marriott refines development strategy in China, focusing on “brand+destination”
03/05/2021
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11:32:50 AM
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Marriott plans to open 60 or more hotels in China this year.
Air France-KLM joins airlines getting ahead of fare wars by mimicking Uber
04/01/2021
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2:19:32 PM
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For decades, most large airlines have used the same, rigid approach to pricing their tickets. But they now want to break free of the old ways. Will travel agents play along?
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